Fizziebooks: The Next Generation of Content Managed Applications
Successful web sites have one thing in common: they have dynamic content that attract and retain customers. While it's possible to create dynamic web sites, it often takes considerable hours of writing and programming skills to create attractive content-driven customer-retaining sites. Yet, once these goals are established, further needs to achieve revenue streams necessitate the requirements to implement paid advertising programs, which further increases web site complexity and maintenance.
Pay-per-click banners and search engine targeted advertising such as Google's Adsense program, provide income but could limit the potential site revenue with low rates-of-return per click. Instead, direct affiliation with manufacturers, often lead to a magnitude or more in higher revenue participation. No wonder there are many business models that use direct affiliation coupled with Adwords to produce steady income streams often piggybacked off of well established content-driven sites.
Sponsorship of direct affiliate links offered through programs like Clickbank and Commission Junction are viable revenue generating methods that every site should employ in place of or in adjunct with pay-per-click models. But, management of affiliation links is time consuming — in terms of building affiliated relationships and managing product lists — that most site administrators typically opt for target advertising.
Clearly, technology that integrates dynamic content with direct affiliation links should produce an optimal solution giving customers fresh authoritative information leading to higher purchasing rates at higher margins.
The Internet is about information — information that helps customers make purchasing decisions. Simplifying this technology and providing accessible integration methods is what Fizziebooks.com is about.